Monday, October 8, 2012

Make Money With PPC Ads In 2012 - Business Directory listings

If you have had your eye on getting involved with PPC advertising in 2012, then that?s great and you should do it. Many people do not spend money on traffic to their website which is why this form of advertising is usually ignored. Actually, that should not be a concern and it is based on perhaps fear and the unknown. It is possible to lose money with PPC, but you have to be relatively ignorant to do this. It?s actually very easy to manage your money with your PPC account. This way, losing is probably not going to happen. The only way you can lose, in reality, is to try to do so.

So when you start a PPC campaign, you need to be clever and use a certain strategy to find success. Every ad group that you make should be based upon understanding who your target audiences and what keywords they will be searching for. Whoever your target audience is, you need to think from the perspective. Why do these people want this product? Why are they searching for it? These are things you need to consider. You have to incorporate this information into your ad copy for it to work in a positive way. When you know what your prospect?s mindset is, then you will be able to talk to him or her more effectively.

Another thing you need to remember is that there are many different markets, therefore it is advantageous to use PPC in many ways. What we are discussing is not about the buying cycle, but why people purchase, that fundamental mindset. One example is a person may buy something for practical reasons, only. Some people purchase things so they look important, believing that they are moving up the social status ladder by doing so. It is important to realize that people purchase for a variety of reasons. Think of all the possible reasons for people buying and you will have more resources and ads to create, test and work with.

The trick to having a winning campaign is by amassing buying keywords and phrases that will bring in targeted potential clients. After you have them, start your PPC campaign with them. People want to buy your products if you use certain buying keywords with every PPC campaign that you start. So when people see your ad, they will be motivated to purchase your product because of the sense of urgency you create with your words. Using the scarcity effect can be beneficial as well. But only use these approaches if they are legitimate because if you fool people, then you will lose them forever.

If you want to learn PPC advertising, you can learn it through an e-book or course, but experience is by far the best way to become proficient. You have to run some campaigns and get the feeling of it. Once you understand how to do the campaigns proficiently, you can learn special advanced tricks to improve your efforts. There are so many of them on the net, and you can find them if you look.

What you can do with mobile money blueprint in your own online business is diversify your marketing which will enable you to extend your reach to your target market.

Source: http://www.businesslistingnow.com/blog/make-money-with-ppc-ads-in-2012-profitable-techniques-unveiled-2/

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24 Hours: Dates at Home that Rock | Smart Mom Style

Post image for 24 Hours: Dates at Home that Rock

Sometimes getting out for a date with your spouse or spending the night away just isn?t possible or financially feasible, so why not plan ahead and send the kids to bed a little early or trade favors with friends and do a sleepover and have a budget-friendly evening at home!

All relationships need nurturing, so even if you can?t go all out and leave the house, it?s important to figure out a way to do it at home and prioritize your relationship. Those years with young children underfoot can wreak havoc on your relationship and reconnecting is necessary. Below you?ll find some ideas to get you moving in the right direction.

Candlelight Fondue Dinner

Fondue pots are pretty affordable these days. Google a few recipes for a good broth and chocolate to make a whole meal out of it or simply do the chocolate and wine portion.

Fondue is a great way to linger over a meal while having conversation. Add some candlelight to tap into the romance element of the evening and you?ll have what you need to enjoy a lovely evening.

Raclette Meal and Conversation

The Raclette is a pricey investment at the start ($130 on average), but if you?re looking to do regular dates at home, then it will get its money?s worth.

The raclette meal is a great way to again, linger over your meal, chat, sip wine and enjoy each other?s company. You prepare your food as you go and it?s a slow process, so it?s perfect for quality time. Add those candles in the mix, too, for ambiance.

Game Night with Spice

If you and your spouse are naturally competitive (in a fun and good natured way!) then set up game night with spice. You can go for the simple strip poker (don?t forget to draw the blinds!) or try out some of the new games they have out for couples ? there are many that come with question and answer formats to just plain competition. Definitely a way to bring in some fun for an evening.

Wine by the Fire

If you just want to keep it simple, then build a fire out back, pop open a bottle of wine and snuggle up on the same bench seat while you chat, catch up on the week or just sit in silence. Sometimes, just being together is all you need.

Relationships can quickly become distant when you don?t find the time to be together in a quality way ? so make dating your spouse a priority. Even if you don?t have a lot of money, it?s possible to ?date? at home.

What are your favorite ways to reconnect with your spouse??

Image via Flickr praktycnyz


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Source: http://www.smartmomstyle.com/24-hours-dates-at-home-that-rock/

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Before SCOTUS: It could become illegal to resell your iPhone 4, car or family antiques

VA Viper: Before SCOTUS: It could become illegal to resell your iPhone 4, car or family antiques skip to main | skip to sidebar

Before SCOTUS: It could become illegal to resell your iPhone 4, car or family antiques

At issue in Kirtsaeng v. John Wiley & Sons is the first-sale doctrine in copyright law, which allows you to buy and then sell things like electronics, books, artwork and furniture as well as CDs and DVDs, without getting permission from the copyright holder of those products.?

Under the doctrine, which the Supreme Court has recognized since 1908, you can resell your stuff without worry because the copyright holder only had control over the first sale. Put simply, though Apple has the copyright on the iPhone and Mark Owen does on the book ?No Easy Day,? you can still sell your copies to whomever you please whenever you want without retribution.?

That?s being challenged now for products that are made abroad and if the Supreme Court upholds an appellate court ruling it would mean that the copyright holders of anything you own that has been made in China, Japan or Europe, for example, would have to give you permission to sell it.

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Source: http://vaviper.blogspot.com/2012/10/before-scotus-it-could-become-illegal.html

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Thursday, October 4, 2012

Tiny, new African dinosaur species unveiled

NEW YORK | Wed Oct 3, 2012 9:14pm EDT

NEW YORK (Reuters) - A new dinosaur the size of a house cat and described as a cross between "a bird, a vampire and a porcupine" has been identified in a piece of rock from South Africa.

University of Chicago paleontologist Paul Sereno, who published the findings on Wednesday in the online scientific journal ZooKeys, said in an interview with Reuters he actually made the discovery of the small-bodied herbivore in 1983.

Sereno, whose research involves mapping the dinosaur family tree, said he came upon the specimen as a graduate student while doing research in a Harvard University laboratory and intended to write about it immediately.

"I said, 'Whoa!' I realized it was a new species from the moment I set eyes on it," Sereno said. But he says he grew distracted by other things, and had in mind a more ambitious research project.

"There was always a danger that someone would discover it and write about it, and I would read about it," he said, but added it was all for the best: "Hey, I'm smarter than I was then."

The strange-looking species, which Sereno has named Pegomastax africanus, or "thick jaw from Africa," lived between 100 million and 200 million years ago.

"I describe it as a bird, a vampire and a porcupine," Sereno said. It had the weight of a small house cat and stood less than a foot off of the ground.

It had a thick jaw and a blunt beak with a "heightened tooth that sticks down, dagger-like," Sereno said. He said it would have been part of one of three groups that form the base of the dinosaur tree.

(Reporting by Edith Honan; Editing by Sandra Maler)

Source: http://feeds.reuters.com/~r/reuters/scienceNews/~3/qwuYXjKV0gw/us-usa-dinosaur-idUSBRE89301120121004

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Tech Trends for Small Business

This post is sponsored by VMware. Learn about VMware virtualization and cloud solutions for small & mid-size business visit info.vmware.com


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Traditionally, small business technology has gone no further than Quickbooks and MICROS point-of-sales systems. But software companies are starting to build products for the little guys, and a new generation of technology serving small businesses is on its way. In 2012 we are witnessing the emergence of three small business tech trends: the democratization of payments, the rise of SMB analytics, and the availability of small business marketing technology.

1. Democratization of Payments

Payment processing has long been oligarchic. Dominated by a handful of providers, small businesses needed a network of merchant accounts, terminal providers, and more, all with myriad fees, just to accept the most popular credit cards. Now startups like FeeFighters, Stripe, and Square are working to democratize payment processing.

FeeFighters makes it easy for small businesses to compare the costs of different credit card processors. You enter some basic information about your business, payments volumes, and you then get bids from various providers. FeeFighters main value proposition is making it dead simple for businesses to compare providers without having to manually negotiate with dozens of competitors. Reaffirming this, Groupon announced they were acquiring FeeFighters in March to beef up their services for small businesses.

Square makes it easy for small businesses to have an elegant, data-rich point-of-sales system with payment processing built in. Square has two main value propositions. First, it provides a 2.75% flat processing fee with no transaction fees. In addition, its Square Register is free and thus dramatically cheaper than buying a typical MICROS system.

Stripe is the online analogue to Square, providing a plug and play online payments API that does not require a merchant account or gateway. For small ecommerce merchants, it clears out all the previous clutter of accounts needed to accept credit cards and rolls it up into one simple platform.

2. Analytics

Many small business owners struggle to capture and understand the data surrounding their business. This year we saw many new analytics tools for small businesses reach the mainstream. Startups like Profitably, InDinero, and again Square make analytics a focus in their small business offerings.

Profitably provides small businesses with plug-and-play dashboard to track the financials of their business. You can think of it as lightweight business intelligence software. Indinero also competes in this space, but with an additional focus on being a lightweight accounting replacement as well.

Square?s aforementioned point-of-sale solution also provides deep analytics on consumer purchases such as busiest time periods, popular menu items, and average transaction sizes. By integrating analytics out of the gate, Square makes it unavoidable that businesses will effect smarter data-based decisions.

3. Marketing Technology

Small businesses finally have access to powerful marketing technology. For a long time, digital marketing was a muddled field that was hard for small businesses to navigate. Now companies such as HubSpot, Heyo, and North Social make it simple for businesses of any size to market themselves online.

HubSpot is a simplified marketing automation platform that starts at only $200/month, rather than the four-figure price tags of Marketo or Eloqua. With a focus on small and growing businesses, HubSpot makes it easy to track and manage the lifecycle of a customer.

Heyo is the new iteration of popular social marketing tool Lujure. Heyo lets businesses create a mobile app, Facebook tab, and browser website with one tool. By allowing small businesses to cover three bases with one tool, Heyo makes it much less stressful for small businesses to break into online marketing.

Finally, North Social makes it simple for small businesses to create specific Facebook marketing tabs on a subscription basis. Starting at $0.99/day, you can access marketing apps such as sweepstakes and deals. And it?s been working. Last year, Vocus acquired North Social in a deal worth over $20 million.

The Future

Small businesses now have more access than ever to technology that can drive revenue and cut costs. From payments to analytics to marketing, technology innovation is no longer limited to the enterprise and the consumer space. Now it?s up to small businesses to adopt this technology?or fall behind.

Image: Thinkstock

Source: http://thenextweb.com/insider/2012/10/04/top-smb-technology-trends/

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Welcome to Akin-land

Rep. Todd Akin (R-MO) speaks to supporters during a fundraiser last week in Kirkwood, Missouri.

Once written off, Todd Akin has a chance in Missouri thanks to conservative support

Photo by Whitney Curtis/Getty Images.

MT. VERNON, Mo.??I can understand ?legitimate? [rape]? says Dee Eukel. ?I understand it, because I was a victim. And our local prosecutor told me: We best accept a plea bargain because we can?t get a prosecution on rape.?

It?s Monday evening at the rec center in this small town, halfway between Joplin and Springfield on I-44. Drive up that highway, which connects the southwest counties to St. Louis, and you see the smallish towns and largish chapels where Republican margins are built. The McCain-Palin ticket won Mt. Vernon?s county by 37 points. When the Republicans held their U.S. Senate primary, Todd Akin won this county by 8 points. Akin?s political base is the conservative suburbs of St. Louis, but 30 percent of the state?s GOP vote comes from this region, and it?s behind him now. ?We?re going to over-perform here in order to win,? says Akin strategist Rick Tyler.

Dee Eukel?s husband, a rabbi, manages the Leaders Leading Locally Institute, a conservative group that brings activists together to talk politics and charity. That is why we?re in this recreation center, talking about a U.S. Senate race.

If Akin can beat Sen. Claire McCaskill, if the polls that have him down by only 1 point are accurate, it will be because he does well in places like this?well with voters like Eukel. She?s 69, and her assault happened more than a decade ago. She remembers her attacker?s threat, word for word: ?I can kill you anytime I want.? Her voice still cracks with resentment of how the state put him in jail for only seven years. This is why she defends Todd Akin, why she?s even posted her story on Facebook.

?When a prosecutor tells a woman he can?t get a conviction, why is that?? asks Eukel. ?It?s because of illegitimate accusations. You look at it from a little bit different point of view when you?ve been in a situation. I understood. If the prosecutor can?t get a conviction, it?s because the system has been abused. There?s no excuse for a rape of any kind, but there are too many who?ll say, well, she asked for it.? All Akin did was misspeak. ?What he said may have been bad, but look at some of the things our vice president has said?that would be unacceptable to anyone!?

Southwest Missouri made the Todd Akin candidacy, and southwest Missouri could save it. During the primary, McCaskill threw money into chaos-making ?anti-Akin? ads that reminded voters here just how frightfully conservative the guy was. After Akin made his ?legitimate rape? comment, and national Republicans demanded that he quit to make room for a candidate who didn?t talk like that on live TV, Republican organizations here stuck by him. Walk into the Jasper County Republican office, just east of Joplin, and you see a sign declaring proudly that it receives NO Republican National Committee or Missouri Republican Party Funding. Its two ranch-style offices and bushels of Akin signs and literature are funded by the faithful, not the fretful.

John Putnam, 65, is chairman of this local party. When I stop by, he?s helping deliver some chairs to an Americans for Prosperity rally?not affiliated with any party?that?s happening across the street. Putnam?s family arrived in America in the 1640s, and he wears a baseball cap decorated with one of George Washington?s flags, pausing occasionally to check an iPhone protected by a stars-and-stripes case.

?If you take the national or state money you have to do what the party tells you,? says Putnam. ?People don?t think [Akin]should?ve been hung out to dry.? They?re offended, actually, that the media so mangled what Akin was saying. ?A lot of women today still tell me that Akin said women can?t get pregnant from rape. You just had to look at the tape to see what he was trying to say, but said poorly: Stress reduces the likelihood of somebody getting pregnant.?

Source: http://feeds.slate.com/click.phdo?i=82cce6e56633ca2223c7ca5c7d798551

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Rare meningitis cases up to 26 in 5 states, 4 die - Health & Fitness ...

By TRAVIS LOLLER and MIKE STOBBE | Associated Press ? Published October 02, 2012 Modified October 03, 2012

NASHVILLE, Tenn. ? An outbreak of a rare and deadly form of meningitis has now sickened 26 people in five states who received steroid injections mostly for back pain, health officials said Wednesday. Four people have died, and more cases are expected.

Eighteen of the cases of fungal meningitis are in Tennessee where a Nashville clinic received the largest shipment of the steroid suspected in the outbreak. The drug was made by a specialty pharmacy in Massachusetts that issued a recall last week. Investigators, though, say they are still trying to confirm the source of the infections.

Three cases have been reported in Virginia, two in Maryland, two in Florida and one in North Carolina. Two of the deaths were in Tennessee; Virginia and Maryland had one each, the Centers for Disease Control and Prevention.

More new cases are almost certain to appear in the coming days, said Tennessee Department of Health Commissioner John Dreyzehner. Five new cases were confirmed over the past 24 hours, he said Wednesday, calling the situation a "rapidly evolving outbreak."

But federal health officials weren't clear about whether new infections are occurring. They are looking for - and increasingly finding - illnesses that occurred in the last two or three months.

Meningitis involves swelling of the brain. Officials say this type of fungal meningitis is caused by a common fungus often found in leaf mold. It doesn't normally cause disease in healthy people. Fungal meningitis is not contagious like the more common viral and bacterial meningitis.

Symptoms include worsening and severe headache, nausea, dizziness and fever. Some of the patients in Tennessee also experienced slurred speech, and difficulty walking and urinating, Tennessee health officials said.

"Some are doing well and improving. Some are very ill - very, very seriously ill and may die," Dr. David Reagan, a Tennessee health official said of the state's patients.

The incubation period is estimated at anywhere from 2 to 28 days, so some people may not have fallen ill yet, Tennessee health officials said. At three clinics in Tennessee, officials are contacting the more than 900 people who received the steroid in the past three months

Investigators have been looking into the antiseptic and anesthetic used during the injections. Neither has been ruled out. However, the primary suspicion is on the steroid medication. Steroid shots are common for back pain, often given together with an anesthetic.

The Food and Drug Administration identified the maker of the steroid as New England Compounding Center, a specialty pharmacy in Framingham, Mass. Last week, the company issued a recall of three lots of the steroid - methylprednisolone acetate. In a statement, the company said it had voluntarily suspended operations and was working with regulators to identify the source of the infection.

The outbreak was discovered about two weeks ago when Vanderbilt University's Dr. April Pettit was treating a patient who was not doing well for reasons doctors did not understand.

When the laboratory found the fungus in the patient's spinal fluid, Pettit began asking questions and learned the patient recently had steroid injections in his spine, according to Dr. William Schaffner, who chairs Vanderbilt's Department of Preventive Medicine.

"When it became clear that the infection control practices at the clinic were up to par, the steroid medication became implicated," Schaffner said.

Federal officials did not release condition reports or details on all the patients in the five states. Fungal meningitis is treated with high-dose antifungal medications, usually given intravenously in a hospital.

Seventeen of the Tennessee cases were treated at the Saint Thomas Outpatient Neurosurgery Center in Nashville. It had 2,000 vials of the suspect lots, the largest number. That clinic voluntarily closed last month to deal with the investigation.

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Stobbe reported from New York.

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Online:

CDC: http://www.cdc.gov/meningitis/fungal.html

Source: http://www.theolympian.com/2012/10/02/2271756/tenn-meningitis-outbreak-prompts.html

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Advance in understanding lung cancer vulnerabilities points the way to new targeted therapy

Advance in understanding lung cancer vulnerabilities points the way to new targeted therapy

Tuesday, October 2, 2012

More effective treatments for one of the deadliest forms of cancer are one step closer thanks to research from an international collaborative study.

Scientists from the Universities of Sheffield and Cologne have identified the dependencies of multiple Small Cell Lung Cancer (SCLC) types ? paving the way for clinical trials of new targeted treatments which could revolutionise the current approach.

Around 40,000 people are diagnosed annually with lung cancer in the UK, and SCLC accounts for nearly one in five of all these cases.

Unfortunately, the prognosis for SCLC patients is very bleak ? two thirds of people are diagnosed in the late stages of the disease when the five year survival rate with current treatments is less than five per cent.

But now researchers have discovered that survival of SCLC cells grown from human tumours relies upon a protein called Aurora kinase. This finding, published today (1 October 2012) in the journal: Proceeding of the National Academy of Sciences of the United States of America (PNAS), suggests that 'targeted' therapeutic strategies should focus on testing Aurora kinase inhibitors, several of which have already been developed by pharmaceutical companies.

The team also went on to show that Aurora kinase inhibitors are most effective at killing SCLC cells when the cells have high levels of the MYC cancer gene. This predicts that these drugs might be most beneficial for SCLC patients with a MYC gene amplification, which is found in up to seven per cent of people diagnosed with SCLC.

Dr Patrick Eyers, from the University of Sheffield's Institute for Cancer Studies, said: "A major goal of modern cancer research is to discover drugs that target vulnerabilities in specific cancer patient sub-populations. Current chemotherapy for SCLC kills cancerous cells and non-cancerous cells indiscriminately and results in severe side effects.

"However, revolutionary clinical trials have recently validated 'molecularly targeted' kinase inhibitors for treating cancers such as melanoma, leukaemia and non-small cell lung cancer.

"We have been studying Aurora kinase inhibitors for several years, and the remarkable vulnerability of some SCLC-derived cells to such drugs can hopefully be rapidly confirmed by careful stratification of SCLC patients and their enrolment in new clinical trials."

###

University of Sheffield: http://www.shef.ac.uk

Thanks to University of Sheffield for this article.

This press release was posted to serve as a topic for discussion. Please comment below. We try our best to only post press releases that are associated with peer reviewed scientific literature. Critical discussions of the research are appreciated. If you need help finding a link to the original article, please contact us on twitter or via e-mail.

This press release has been viewed 25 time(s).

Source: http://www.labspaces.net/124053/Advance_in_understanding_lung_cancer_vulnerabilities_points_the_way_to_new_targeted_therapy

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Importance Of Sports - Fitsoul India

The expression a healthy mind lies in a sound body has evolved to become a clich in our modern world. Over the ages, it has lost its appeal and we now take it for granted. Yet if we give some thought behind it, well discover that the message in the statement is absolutely profound. Our body is not just a one-dimensional identity. It functions on the holistic well-being of all its organs. If the mind is unwell, it is impossible for the body to stay fit and vice-versa. Our body has been often quoted to be the temple of mind because both are intimately related to each other. An educational system that is only focused on intellectual growth renders the learners ineffective in the long run. After all, if the body is weak, fragile and not supporting the mind, holistic growth can never be a possibility.

This is why it is vital to inculcate sports activities in our daily life.Sports and games not only grant us physical fitness but they also help us to grow mentally. Be it cricket, basketball, football, volleyball, badminton, running, athletics, gymnastics etc.all kind of sports impart us physical fitness and agility. The value of sports & games can also be gauzed by their roles in developing virtues like dedication, discipline and responsibility and numerous other life lessons amongst children.

As an eCommerce portal, Fitsoul is a one-stop platform for meeting your requirements of gaming gears, sports accessories and other sports machinery you require to stay fit. Everybody who plays may not become a champion, but look around; each one does become a winner in life. Idealism, teamwork, discipline, grace, creativity, these are some of the lessons learnt at a gym or on a ground. Thats why we say, fitness doesnt just affect our bodies, it affects our very souls. We provide you a unique platform where you can select kit bags, apparels and exercise equipment for different sports like cricket, table tennis, squash football and even swimming. We also offer you plethora of choices to select from a wide range of international and established brands. In the segment of sports apparel we offer extensive range of choices for people catering to all age groups. Our user-friendly website offers customers a simple interface to choose and view the brands from different angles, which they can zoom to get a better clarity on the design, color and look of the products theyre purchasing. Moreover, the easy payment mode option makes all transactions simpler and effective. You directly get to view the price of the products in Indian rupees which make it even more comfortable for you to analyze the discounts and offers!

About the Author:
Hi, currently I am writing for Fitsoul through which you can get genuine sports products via online by which any person can get back his/her health in a more confined way. Fitsoul is enthusiastic which makes your body fit with more power.

Source: http://www.articlesnatch.com/Article/Importance-Of-Sports---Fitsoul-India/4191917

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Sorry, Microsoft: Android and iOS are still the only operating systems that matter

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Attorney Blog - Houston Elder Law Lawyer

The importance of writing a will to ensure the distribution of assets is done according to a person's wishes has been stressed repeatedly on this blog. If a person has created a will, his or her estate planning is further ahead than that of many other Americans.

With a will, Texas residents and other Americans can ensure that all assets in their own name will be distributed in the manner they desire. However, even though their wishes have been codified, they still need to continue to work on their estate plan to ensure they have covered all their bases.

For example, wills do not include assets that already have named beneficiaries. For example, when a life insurance policy has a beneficiary, the benefits will go to the beneficiary and not to anyone named in a will.

Also, at times, elderly parents may list one of their children on a bank account. This may be done so that the child can help them stay on top of their bills. In such a situation, if a will instructs the decedent's assets to be divided equally among all children, this bank account would not be included. This is because the bank account is co-owned.

Along with a will, a person should also consider a power of attorney. Oftentimes, individuals do not understand the difference between an executor of a will and someone with power of attorney. The executor will take care of things when a person passes away. However, what happens if a person becomes mentally or physically incapacitated? A power of attorney may assist in this situation. It allows a person to make financial decisions on behalf of a patient. This decision should not be taken lightly, as selecting the wrong person may have serious repercussions.

Lastly, a health care proxy is another document individuals should consider. Through a health care proxy, a person can hand over their medical decisions to someone they trust, in case he or she is unable to speak.

Drafting these important legal documents can help to protect a person's assets and wishes. Texas residents and others throughout the country should try to prepare for every eventuality and consider consulting an experienced attorney for proper estate planning.

Source: NY1.com, "A Will Is Not Always The Final Word," Tara Lynn Wagner, Sept. 27, 2012

Source: http://www.elderlawhousing.com/blog/2012/10/three-legal-documents-that-protect-texas-residents-assets.shtml

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