A website having SSL certificate can attract visitors in large scale because of the fact that they can communicate securely via an encrypted session. For entities planning to market their products and services through secure e-commerce websites, the use of SSL certificate is highly indispensable for e-commerce websites are usually associated with sharing credit card numbers or other sensitive information online.
Fully termed as a Secured Socket Layer, the SSL is considered to be valid if it is a signed SSL certificate. Certificates are a indispensable process of securing a public key to a name. Public key encryption is a standard security technique that owns a pair of asymmetric keys for encryption and decryption. Each pair of keys has two different models of keys such as a public key and a private key. The public key is basically made for the use of public in general and on the other hand the private key is made to keep it secret.
The purpose behind withhelding the private key to get exposed is to decrypt the data that is encrypted with the public key and vice versa. This asymmetry makes public key cryptography so useful.Reasons why online entities and Internet users favour the SSL certificate:
A stiff rise in cyber crime has questioned the security of using the Internet for communication as well as shopping. Today, hordes of business entities take Internet as the cheapest source to market their products and services. At the same time, the consumers find little time to shop from retail outlets and they rather prefer online as a medium for shopping with ease and less time consuming. In such a scenario, an e-commerce website having SSL certificate proves to be handy to ascertain consumers as well as online entreprenuers to get the highest level security when both of them share credit card numbers and other sensitive information.
A visitor can join a website confidently if it is integrated with the SSL certificate. Put simply, the more the visitors a website attracted, there is more likely to witness enhanced sale of its products and services. The crux of the discussion is that both the consumer and the website onwner are benefitted from the SSL certificate.
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