Wednesday, April 3, 2013

Japanese taking tablet security more seriously

This recent short report from japan.internet.com on a survey by goo Research into IT device security, the second time they have conducted this survey, the first being in November 2012.

Demographics

Between the 7th and 12th of March 2012 1,033 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.4% in their teens, 17.9% in their twenties, 21.7% in their thirties, 16.2% in their forties, and 27.9% aged fifty or older.

Here?s a scam virus advert on a tablet:

Ads for scam Android antivirus. No, Android isn't like Windows at all...

I seem to remember translating the previous survey, but I cannot find it on the site. Perhaps I got half-way through and decided it wasn?t interesting enough to be published?

Anyway, I?m curious why tablet security is increasing but smartphone staying static. One factor in the tablet rise is no doubt due to Android increasing market share, and curiously enough if all the extra 36 tablet owners in Q1SQ were non-iOS users, and all of them used security software, then the rise from 42.1% to 55.2% is explained, but I?m sure that?s just a numerical fluke.

Research results

Q1: Which of the following devices do you have? (Sample size=1,033, multiple answer)

Notebook, netbook, ultrabook 74.1%
Desktop computer 50.5%
Smartphone (to SQ) 42.8%
Tablet (to SQ) 13.8%

Both smartphone and tablet ownership are up about four percentage points since the previous survey. Unfortunately, the ?none? figure was not reported.

Q1SQ: Regardless of being free or paid for, do you use security software or services on your smartphone, tablet? (Sample size=see below, multiple answer)

? This survey
March 2013
N=1,033
Previous survey
November 2012
N=1,068
Smartphone 55.2%
N=442
56.6%
N=412
Tablet 55.2%
N=143
42.1%
N=107
Read more on: goo research,smartphone,tablet

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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/u7VaCwFcEXM/

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