The digital edge has revolutionized the marketing and advertising in the business portfolio.? With an ever increasing competition, business organizations are constantly repositioning themselves in a bid to achieve a competitive advantage.? Marketing and advertising is one of the profound ways of improving on business sales volumes.? Internet has edged out the marketing and advertising from the conventional forms of advertisement.? With the large number of consumers accessing the internet, it?s evident that businesses are shifting their attention to the internet advertising. Some of the main search engines on the internet are Google and Yahoo.? For instance, www.google.com and www.yahoo.com are some of the search engines that have gained popularity.? The main marketing products in these search engines are Ad words and Ad Sense and Search engine Analytics? channels which help in tabulating the effectiveness of the advertisement programs.? These kinds of ad products are designed to suit different clients with different advertising needs.
Ad word is one of the most advanced and commonly used types of internet marketing product.? This usually entails the so called Pay Per Click (PPC) advertising.? It mainly takes into account text and images in its content presentation.? Banners are a common information presentation tools in Ad words.? This type of advertising is cheap as it incorporates tailor-made advertisement.? The sizes of the banners differ depending on the contents to be presented to the audience.? To reach the intended audiences and hence the clientele, the Ad words advertisements are group into regions.? For instance, there is local, national and international.? It also depends on the kind of product and the targeted market niche.
Ad Sense adverting programs are customized to suit those businesses that have websites.? One imperative aspect of Ad Sense is that it amalgamates text, image and video advertisements on the sites.? Due to this integration of different forms of information presentation, it?s able to influence the clients buying behavior and hence their purchase decision.? Ad Sense has the (PPC) and per-thousand-page views.? The effectiveness of this kind of adverting has to be measured.? There are statistics which are used to analyze how many of the targeted audiences who view a particular advertisement through the Ad Sense are able to make buying decisions.? The tabulation of these statistics aids the webmasters and website owners to be able to establish the effectiveness of the Ad Sense adverts.
For example, Google applies the Google Analytics (GA) to establish and analyze the consumer information. This program gathers and puts together information which is used to establish the origin of the audiences, the time one was on the website and the geographical distribution of the audience readers.? This program is used to establish how Ad words and Ad Sense are impacting on the consumers.
In a nutshell, it?s worthwhile noting that the ability of a search engine to achieve the desired marketing and advertising results, the ad programs should be able to reach and impact on the consumer behavior.? A website or an advertisement banner could be visited by many internet users but the results are unimpressive.? This is because perhaps the wrong consumer segment is targeted.?
Written by TAINERSA professional writer and an hotelier
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